When he sees your Story but doesn’t ‘like’ your picture

On a Monday afternoon last month a freshman walked into the weight room and said to me, “Why didn’t you write a blog post today?”  It was the first day I didn’t write one in a long time. She went on: “The first thing I do every morning is grab my phone and check for your blog post.”

Try this: for the next two weeks don’t post anything to Instagram. No pictures, no stories, then see if anyone asks why you haven’t been active in the past two weeks. If they don’t ask then they don’t miss your content. If they don’t miss it it’s not good enough. Make it better.

To hell with views and ‘likes.’ Make beautiful things.

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