Would you tattoo the Blue Devil on your body?

Would you get this tattoo?

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How about this one?

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How about this one?

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It turns out that some people will get this last tattoo, called “The Super F’.  An organic tribe has sprung up around being associated with Fredonia’s swimming and diving teams.

Finally, how about this one?

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Hundreds of thousands of people have this tattoo, because being associated with Harley-Davidson means something.

We brand ourselves, personally and professionally, because it leads to profit, or winning, or status.

But if the customer wouldn’t get a tattoo of your brand, it doesn’t actually mean anything.

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