Over the last year I’ve gotten very clear about who my blog is for: the 18 to 22-year-old student athlete.
I’ve also gotten very clear about the psychographic of that student-athlete: She wants to improve in every area of her life and she’s looking for ways to better herself. I use the pronoun “her” because this psychographic trends female, and hence, most of my readers are female.
Once you see through the framing you realize my blog is applicable to anyone within that psychographic, but sometimes an older person looks at it and tells me, “It seems completely random.” I respond, “That’s because it’s not for you.” The student-athlete I’m targeting who reads my blog tells me, “You get me.”
My newsletter is for a different psychographic, though there’s overlap with my blog. My newsletter is about me, and the people who subscribe to it are interested in what I do to lead a better life. This week I wrote about how I’m using my air conditioner; you can subscribe to get it here.
Look at what you’ve posted to social media right now and ask yourself, “Who is this for?” If you can’t come up with a clear answer, both demographically and psychographically, you’re wasting your time.
As Zig Ziglar said, “You can be a meaningful specific or a wandering generality.”