Jeff Bezos–the founder of Amazon– wrote this in his 1998 letter to shareholders:
“I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers. Our customers have made our business what it is, they are the ones with whom we have a relationship, and they are the ones to whom we owe a great obligation. And we consider them to be loyal to us–right up until the second that someone else offers them a better service.”
And this is a description of what the writer Steven Pressfield feels every morning before he sits down to work:
“I wake up with a gnawing sense of dissatisfaction. Already I feel fear.” (p. 65).
Being afraid of preseason might be the very best reaction you can have.
It’s the experience of being alive.
It’s exactly what you’re looking for.