Every time Donald Trump tweets

People respond. Responding takes very little courage.

Some people respond in agreement, but it’s not that Donald Trump’s tweet changed their minds about something; it’s that their worldview already agreed with whatever Donald Trump tweeted, or that he can do no wrong.

Some people respond in disagreement, not because they thought really hard about whatever was tweeted, but because they don’t like Donald Trump, and anything he tweets obviously needs a rebuttal.

And the country becomes just a little more divided.

Hearts and minds can be changed digitally, but that doesn’t make it the best way do it, or even a good one. Hearts and minds are best changed face-to-face, but that takes courage.

Maybe the best solution is for Mark Zuckerberg, Jack Dorsey, Kevin Systrom, and the rest to hold a joint press conference tomorrow saying something to the effect of, “Sorry everyone, this whole social media thing didn’t work the way we planned it. We’re going to shut it all down and start over.”