Derek Sivers has a brilliant take on this:
- Get famous: Do everything in public, for the public. To do less is hiding.
- Get rich: Money is neutral proof that you’re adding value to peoples’ lives.
- Share strong opinions: People undecided can adopt your opinion; people who disagree can argue against yours, solidifying their own opinion.
- Be expensive: People value expensive things over cheap things. They’re more likely to use something that’s expensive than to use something that’s cheap.
Someone developed an accompanying video: